Featured Work: Maddie Blecha Photography

Maddie Blecha is a Chicago-based wedding and newborn photographer. With a focus on new beginnings, she aims to artistically capture the details, genuine moments and sweet imperfections of life. When Maddie reached out to me about her rebrand, she mentioned that she was looking for a simplistic, clean and handcrafted look. That sounded right up my alley, so I was extremely excited to work with her!

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7 Reasons To Use Squarespace

Let’s face it, starting a small business is hard. There are so many decisions to make and choosing a website platform is definitely one of them. There are benefits to each and every one, but I’ve found that Squarespace is the perfect choice for small businesses, including my own. When clients ask me about it, I always explain that Squarespace is user-friendly, it offers beautiful templates, and it’s extremely affordable. If you’re not sure that Squarespace is right for you, here are 7 things you might want to consider especially if you own a small business.

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11 Benefits of Branding Your Small Business

Branding is one of the most important aspects of a successful business. It’s the first impression you give to your audience and it’s what makes you stand out among your competition. Your brand is a direct reflection of what your customers should expect from you. It’s your voice, your mission, your marketing materials, your packaging, your website. It’s the reason people will choose you over others. Simply put, branding is not just a logo. For small businesses especially, it’s important to attract and retain loyal customers and branding will do just that. If you’re on the fence about branding, here are 11 benefits you may want to consider:

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