11 Benefits of Branding Your Small Business

Branding is one of the most important aspects of a successful business. It’s the first impression you give to your audience and it’s what makes you stand out among your competition. Your brand is a direct reflection of what your customers should expect from you. It’s your voice, your mission, your marketing materials, your packaging, your website. It’s the reason people will choose you over others. Simply put, branding is not just a logo. For small businesses especially, it’s important to attract and retain loyal customers and branding will do just that. If you’re on the fence about branding, here are 11 benefits you may want to consider:

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Becoming a Full-time Freelancer

Well, I did it! I wrote a blog post. Anyone that knows me probably understands that this gives me some anxiety. I have a hard enough time coming up with an Instagram caption, so this is a struggle. I’ve been freelancing on my own for almost a year now and I can’t tell you how many times I’ve heard that I needed to start a blog. The thought of it makes me a little nervous, but I thought I’d give it a try. If it helps out other designers or potential clients in any way, then I’m all for it. I’m still learning a lot in this freelance adventure of mine, so I’m happy to share some of my knowledge along the way. If anyone benefits from it, great! For this first post, I thought I’d share how I started freelancing and eventually pursued it full-time.

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