ATHLAH CHILDREN’S BOUTIQUE

Brand Refresh
Packaging

Athlah is a contemporary children’s boutique that offers well made, high quality children’s wear that is modern, simplistic and wearable. Athlah is named after the Athlah tree, grown in Kuwait. The brand’s founder noted that Athlah signifies roots, family, growth and comfort, which is why I incorporated four circles into the custom Athlah tree illustration. White is used throughout the stationery and packaging with blocks of muted color for a contemporary, classic and understand feel.