LUNA & LUI

Branding

Luna & Lui curates beautiful, high-quality clothing and accessories for babies, children and parents who value thoughtful living. The visual identity reflects a balance of refinement and warmth seen within the beautiful pieces the brand sells. Clean, minimal forms create a sense of understated luxury, while subtle hand-drawn elements add a soft human touch. A neutral, earthy palette reinforces a feeling of calm, comfort and timelessness.