OFF THE SHELVES PODCAST

Branding

Off the Shelves is a real-talk podcast from two women balancing motherhood and careers, turning frustration into creativity, connection, and a lot of laughs (plus the occasional dinner debate). The brand concept reflects this by combining elements of warmth, personality and connection. The logos feature playful hand-drawn typography to make the brand feel personal and inviting. The brand’s patterns and additional illustrations add a thoughtful and vintage touch while embracing the brand’s focus on connection, friendship and balancing life.