Posts tagged small business branding
Featured Work: Maddie Blecha Photography

Maddie Blecha is a Chicago-based wedding and newborn photographer. With a focus on new beginnings, she aims to artistically capture the details, genuine moments and sweet imperfections of life. When Maddie reached out to me about her rebrand, she mentioned that she was looking for a simplistic, clean and handcrafted look. That sounded right up my alley, so I was extremely excited to work with her!

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11 Benefits of Branding Your Small Business

Branding is one of the most important aspects of a successful business. It’s the first impression you give to your audience and it’s what makes you stand out among your competition. Your brand is a direct reflection of what your customers should expect from you. It’s your voice, your mission, your marketing materials, your packaging, your website. It’s the reason people will choose you over others. Simply put, branding is not just a logo. For small businesses especially, it’s important to attract and retain loyal customers and branding will do just that. If you’re on the fence about branding, here are 11 benefits you may want to consider:

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